Book Heather Thomson, Business Strategy Speaker

About This Speaker

Heather Thomson is the Executive Director of the Alberta School of Business – Centre for Cities and Communities. As one of the founders of the centre, Heather is mentoring the next generation of business innovators while working with leaders in the business community with an emphasis on education, consulting, academic & applied research and industry outreach.

Heather also works as a consultant with 13 Ways Inc. a Community Development Firm. Heather delivers business and community assessments, and builds community plans that specialize in economic development, local businesses prosperity and beautification. Heather has worked with hundreds of communities and has delivered dozens of keynote presentations across North America.

Prior to her work with the University of Alberta and 13 Ways, Heather worked at lululemon Athletica, ATB Financial and started her career with McDonalds Restaurants. She is passionate about business success and growing the pool of talent to work in this fascinating industry. Heather is a business advocate and strategist.

A few highlights include:

• Employed hundreds of business students who have worked with more than 2500 organizations in the Edmonton region
• Has secured 1.3 million dollars in funding to support the local business community recover from the effects of the pandemic
• Helped create the new Centre for Cities and Communities
• Works with national media networks to deliver consumer behaviour research to the country
• Serves on the Edmonton Business Association and is a past member of the Old Strathcona Business Association Economic Recovery Task Force
• She is working on her master’s in behavioural economics

A forward-thinker in every sense, Heather believes that even the most challenging of situations can be resolved from an angle of compassion, understanding and collaboration. Heather is a proud mom of two boys, an avid snowboarder, and an advocate for gender parity and equity in the workforce — especially for working parents.

Speaking Topics: Heather Thomson

13 Ways to Kill Your Commerce

In this talk, Heather will share the 13 Ways best practices to help communities thrive. Using the 13 Ways methods, Heather will provide you with the tools you need to help your community achieve success.

The Future of Business - It’s a Tall Order

Heather Thomson is an expert in consumer behaviour, and the perfect cup of tea to help warm up your local business strategies. Her first piece of advice? Don’t do things differently, do different things. Invite Heather into your community to help your local businesses spice up their strategies! Heather will help your business better understand your target market, ease the transition from physical to digital engagement and promote it to your local community. It’s a tall order, but Heather will help you fill it!

Shop Talk - Analyzing the psychology and trends of how we spend our money and time

The world has shifted fundamentally. How we eat, spend money, have fun, get around and where we live, is changing. If we are not aware of the changes that are on the horizon, we collectively will be left behind. This presentation will spark inspiration for communities and businesses to take their future in their own hands to make the necessary changes to ensure a vibrant future. This is an exciting, albeit overwhelming, endeavour which will ultimately lead us to be stronger and set up for success… If we are paying attention. Topics included: - Consumer Behaviour Analysis - Demographic Habits - Metaverse and digital tools - Changes in Transportation - How We Work - Where We Live And most importantly how to capitalize on these opportunities.

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