Vickie Kerr

Creator and Founder, Miss Vickie's

Business Strategy Brand Leaders Campus Speakers Female Business Leaders

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Communication Community Building Creativity Customer Experience Education Entrepreneurship Innovation Leadership Marketing Motivation & Inspiration Sales & Negotiation Women in Leadership

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Female Speakers Motivational Speakers

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About This Speaker

Vickie Kerr is the fearless and down-to-earth founder of one of Canada’s most iconic snack brands — Miss Vickie’s. In 1987, she began making kettle-cooked chips in her farmhouse kitchen. Her goal? To create a healthier, tastier snack for her young family using potatoes her husband grew.

With a background in childhood nutrition, Vickie believed in feeding her family the best. She didn’t have formal business training. However, she trusted her instincts and wasn’t afraid to take bold steps. For example, she advocated for nutritional transparency on packaging—long before it was common in the food industry.

As a result, Miss Vickie’s quickly became a household name. The chips stood out for their natural ingredients, unique texture, and unforgettable flavor. Vickie’s commitment to quality and her focus on people helped the brand grow rapidly.

In addition to building a business, she overcame major personal challenges. After a fire destroyed their farmhouse, Vickie and her husband Bill rebuilt with determination. As married business partners, they faced pressure, but they remained grounded in shared values.

She also pioneered a people-first company culture. Long before it was trendy, she supported work-life balance and built relationships with employees and customers. Purpose, not profit, was her guiding principle.

Today, Vickie shares her story through engaging talks and fireside chats. Her journey offers audiences more than inspiration—it delivers practical wisdom rooted in resilience, heart, and hard-earned success.

Vickie Kerr’s legacy proves that authenticity, grit, and values can shape a powerful brand. Her back-to-basics approach continues to inspire entrepreneurs, creators, and leaders across industries.

Speaking Topics: Vickie Kerr

Rooted in Trust: Growing a Brand Before the Buzz

The entrepreneurial roadmap for women turning bold ideas into breakout brands Long before Miss Vickie’s became a household name, Vickie Kerr was building businesses with heart, hustle, and a deep belief in the power of trust. In this inspiring and grounded keynote, Vickie shares the untold story of how she built not just a brand—but a legacy—starting with a small hotel in Ontario in the 1970s and later, a beloved snack empire. Drawing from 50 years of entrepreneurial experience, Vickie reflects on how trust—in employees, partners, and yourself—can be a founder’s greatest asset. Through personal stories, challenges, and key moments in her journey, she offers women entrepreneurs and startup leaders a roadmap for creating something truly lasting in a world driven by short-term buzz. With warmth and wisdom, Vickie delivers a candid look at the realities of business building before social media, before funding rounds, and before the playbooks existed—reminding audiences that integrity, resilience, and connection still matter most. Audience Takeaways: • Build from trust outward: Why earning the trust of your team creates a foundation customers can believe in. • Start before the spotlight: How to grow authentically without waiting for buzz or validation. • Lead through every role: What wearing all the hats taught Vickie about leadership, branding, and scale. • Stay resilient in the face of resistance: Navigating scrutiny, bias, and barriers as a woman entrepreneur. • Turn one big idea into a movement: Learn to focus your story and mission to inspire loyalty and growth. • Know yourself to grow your business: How personal clarity fuels business confidence and brand alignment.