Tod Maffin

Tod Maffin has emerged as one of Canada’s most distinctive voices on the Canadian identity. A former national CBC Radio host, Tod has built a loyal following through sharp weekly essays and viral videos that unpack what it means to be Canadian—warts, pride, contradictions and all.

Known for cutting through the noise with clarity, wit, and honesty, Tod doesn’t just inform audiences—he challenges them to think critically, laugh thoughtfully, and reconsider the stories we tell ourselves about who we are as a country.

Each keynote is tailored to the audience—whether that’s senior leadership seeking clarity in a divided world, frontline teams looking for connection and purpose, or civic and academic groups working to build a more inclusive future. Tod ties cultural insight to real-world relevance, offering not just perspective but tangible takeaways: deeper cohesion, stronger storytelling, and a renewed sense of shared identity.

The result? Audiences walk away not just inspired, but more aligned with each other, and with the values that drive their work. At a time when so many nations are retreating into cynicism or division, Tod offers something rare: a clear-eyed, hopeful view of what Canada can be when we remember who we are. His talks don’t just reflect our national story—they help shape it.

Because when teams understand where they come from—and what they stand for—they work better, lead better, and build better. For anyone seeking to better understand this country, or to believe in it a little more deeply, Tod’s voice resonates long after the applause ends.